On Prime Day, the main deals you’ll see are across Amazon’s tech and own-brand devices, with discounts of up to 50 per cent off in previous years, so it’s the perfect time to benefit from huge savings. And the discounts are exclusively for those with a Prime membership, so you may have more of a chance of snapping up an absolute bargain, because there’s less competition. That being said, the perk of Prime Day is that the deals are all in one place, making it far easier to navigate than the beast that is Black Friday. This is in stark contrast to Prime Day, where the sale is limited (albeit not so much, considering the sheer number of products the retailer stocks) to just the items on Amazon’s website.

One of the main differences is that during Black Friday you’ll see thousands of retailers partaking and offering big discounts across the board, so, in theory, you have more choice. But, of course, there are differences between the two that might influence when you choose to shop. When it comes to sales events, Black Friday and Amazon Prime Day are the biggest and the best. To help you prepare well ahead of time, we’ve answered all your burning questions here, from what is it and when it might be, to the best tips for securing a bargain – as well as the best pre-Prime Day deals to shop now.Īmazon Prime Day vs Black Friday: Should you wait? With 2022 being the biggest year yet for the sale, the stakes are high for Prime Day 2023. For 2022, itreturned to its usual July slot, but the dates for this year’s sale remain under wraps. In 2020, the sale was held in October (due to the pandemic), while in 2021 it took place in June, owing to the impact of the Olympics. Though typically held in July, the retailer has veered off track in recent years.

So, whether you’re looking to replace your mattress, save on a cordless vacuum, invest in a coffee machine or stock up on your favourite skincare, the two-day sale has you covered. As for Amazon Prime Day, though, it debuted in 2015 as a celebration of the online giant’s 20th birthday, Prime Day has since evolved into a major shopping event each year, with the sale lasting a full 48 hours, spanning tech, beauty, appliances, fashion, gaming and more.

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